Capabilities
We are hired for outcomes, not deliverables.
Every engagement starts with the same question: what has to change in the public record for this programme to succeed? The deliverables follow from the answer. Digital sits at the centre of that answer, not at the end of the list — it is how a recent project reached 10 million people in 12 months.
Start a projectDelivered for


01
Strategic communications and campaign design
A programme that people can name, describe, and defend.
We build the narrative architecture for multi-country programmes: the core proposition, the audience map, the message hierarchy, and the distribution plan that carries it. Written to survive contact with real audiences, not to satisfy a steering committee.
Designing a campaign? Let's scope it.02
Public engagement and behaviour change
Measurable movement in what people do, not just what they have seen.
Campaigns designed around a specific behaviour and a specific barrier, grounded in field research and delivered through the channels a community actually trusts — market days, radio, faith networks, WhatsApp, and the person who knocks on the door.
Need behaviour to shift, not just awareness? Talk to us.03
Documentary and content production
Footage with documentary rigour and the craft of cinema.
In-house direction, cinematography, and post across East Africa. Long-form documentary, broadcast cutdowns, vertical series, photography, and archive built for reuse. Local crews, local languages, no parachute production.
Have a shoot to commission? Send us the brief.04
Creative direction and brand storytelling
An institutional identity that reads as serious, not sterile.
Positioning, visual language, tone of voice, and campaign identity for institutions and development clients — built to hold up in a ministerial briefing and on a phone screen in a village square.
Rebuilding a programme identity? Start a conversation.05
Digital communications and social strategy
A programme that is present where the public already is.
Platform-specific content strategy across Meta, TikTok, X and LinkedIn; paid and organic distribution planning; and community management for institutional and campaign accounts. Digital is how our campaigns reach ten million people — it is a core discipline here, not an add-on line item.
Planning digital distribution for a programme? Let's talk.06
Digital campaign production
Content built for reach, not repurposed from broadcast.
Short-form video, motion graphics, and social-first formats designed for the feed from the first storyboard. Shot vertical, cut for sound-off, and versioned by language and platform rather than trimmed down from a film that was made for a conference room.
Need social-first content that actually travels? Brief us.07
Web and digital presence
A public-facing home for a programme, not a PDF library.
Campaign microsites, landing pages, and digital toolkits that give a programme somewhere to send partners and the public — built fast, built responsive, and built so your implementing partners can use the assets without calling an agency.
Need a campaign site or toolkit? Let's scope it.08
Data and reporting
Reach numbers you can put in a donor report and defend.
Audience insight, baseline setting, and reach and engagement reporting tied to the indicators institutional clients report upward. We instrument the campaign before launch so the performance story is evidence, not a screenshot of a good week.
Need reporting your funder will accept? Talk to us.How an engagement runs
01
Listen
Field research, interviews, and an honest read of what the public currently believes.
02
Frame
One narrative spine, an audience map, and the message hierarchy everything else obeys.
03
Produce
Local crews, local languages, editorial standards. Film, photo, audio, print, digital.
04
Prove
Distribution against a plan, measured against baselines set before launch.
Tell us what the programme has to achieve. We will tell you what it has to say.
Brief us10M reached in 12 months
Trusted by institutions
Addis Ababa · Tallinn


