Case studies

Every campaign here has a number attached to it.

We publish what moved: reach, awareness, coverage, adoption, policy. Where a result was modest, it still appears.

Energy· 2025Flagship

The Substation That Keeps the Grid Standing

A film and interview series from the RISED substation outside Addis Ababa, made with the Ethiopian Electric Power engineers who run it.

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Energy· 2025

Step Up: Energy Access, in Every Channel at Once

Five million people reached in six weeks — a national energy access campaign carried across TVC, radio, digital, influencer activations and OOH in key Ethiopian cities.

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Energy· 2025

Wind on the Assela Ridge

A site video for the EU-funded Assela wind farm — a Global Gateway project in Ethiopia delivered in partnership with Denmark.

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Public Health· 2025

The Dialogues That Change What a Community Decides

Eight communities across the Somali and Afar regions, documented over two months — the generation dialogues working to end FGM, recorded as they happened.

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Energy· 2024

Power People Believed In

Mini-grid connections in six districts rose 27% in a single season, after we stopped selling electricity and started selling the evening.

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Public Health· 2023–2024

When the Heat Became a Health Story

A climate risk nobody was reporting became a front-page health emergency — and a national heat-action protocol followed.

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